User Experience a key SEO ranking factor in 2015

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Website owners take note. User Experience (or UX) will be one of THE key ranking factor throughout 2015. So what is it and why should we worry about it? To understand what user experience is we first need to know what it’s not.

The best way to do this is to talk about “bounce rate”. Bounce rate is the percentage of users who visit your website but don’t proceed past the landing page. This tells us that the user hasn’t found the information to engage ...

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