Penguin 4.0 website backlinks penalty

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The SEO community is scrambling after Google confirmed it’s release of the long awaited ‘bad links’ update – Penguin 4.0. Since the beginning of September many website rankings have crashed.

Overnight, some websites descended from page one for search terms to (in some cases) down around page 50. The impact of this will force some operators out of business – including quite a number of shonky SEO providers. It’s that serious!

So what is it and how could you be affected?

Penguin 4.0 origins

The ...

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What are the most common SEO mistakes?

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You’ve done everything you can to make your site rank but nothing is happening. You ask yourself why. What are the most common SEO mistakes, and how do you fix them?

Too often I get clients asking me what’s wrong with their website. There’s a sense of paranoia around SEO. People think Google is out to get them because they don’t spend money on AdWords. Then they buy search terms only to find out it makes no difference to their rankings. I ...

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