Trades and Services

Furniture Removal SEO

The furniture removal industry is a very competitive trades and service category. Business owners are seeing a huge value in having a multiple domain strategy to dominate page one of search results. This means, by securing page one ranking for each of website domain more users will be exposed to a single businesses services – on multiple sites. So let’s take a closer look at furniture removal SEO…

Furniture removal SEO terms

A quick look at Google AdWords shows us the level of competition for related furniture removal SEO keywords. I’ve included both generic and long tail location-based search terms.

Furniture Removal SEO AdWords
Google AdWords data as at 20 Feb 2015

As you can see in the screenshot above, AdWords cost per click ranges from about $10.00 for the generic term.¬†And it goes to almost $24.00 for the location based search term. It’s also interesting to note the location-based term “removalists sydney” generates far more searches than the generic “removals” term.

The reason for this is pretty simple when you think about it. If I’m moving house I will want a company that services my location. So of course I’m going to Google – removalists sydney.

Now if I were in the furniture removals business I would want to make sure I secure at least one site in the top three of page one for that term. Ideally I’d want five sites featuring on page one – or better yet, ten. Now that’s domination!

Taking into account the Adwords rates above, and the number of visits it takes to generate a lead (say five). The value per lead to a removal company is almost $100.00. What would you prefer..? Pay every time someone clicks on an search advertisement, or get free clicks over time on an ongoing basis?

In a category as competitive as furniture removal SEO, it makes a lot of sense to invest in organic search strategy.