The SEO community is scrambling after Google confirmed it’s release of the long awaited ‘bad links’ update – Penguin 4.0. Since the beginning of September many website rankings have crashed.
Overnight, some websites descended from page one for search terms to (in some cases) down around page 50. The impact of this will force some operators out of business – including quite a number of shonky SEO providers. It’s that serious!
So what is it and how could you be affected?
Penguin 4.0 origins
The ... Continue Reading →
The internet changed the way people gamble and place their bet on horse racing. Traditional bookies relied on traffic through their door, but today over half of all bets are placed online. The average punter is more concern about finding a winning bet than finding a great online bookmaker to bet at. Many people would place a bet and give the bookmakers their money, so much money is spent betting, it is almost impossible for bookmakers not to make a ... Continue Reading →
A huge number of furniture stores today have shifted most of their attention to online media. This is quite apparent as you will not be finding any shortage of furniture websites that have setup and integrated their services over the internet. Their move towards online connectivity brings to the table a huge amount of benefits allowing them to pique and garner the interest of their target audience in a large scale. Online furniture stores in the present are also able ... Continue Reading →
You’ve done everything you can to make your site rank but nothing is happening. You ask yourself why. What are the most common SEO mistakes, and how do you fix them?
Too often I get clients asking me what’s wrong with their website. There’s a sense of paranoia around SEO. People think Google is out to get them because they don’t spend money on AdWords. Then they buy search terms only to find out it makes no difference to their rankings. I ... Continue Reading →
The head tag is the first tag located at the top of an document. It contains website data designed to signal search engines and communicates how the page should be dealt with.
Search engines use web crawlers, also known and spiders and bots, to index the world wide web. Google calls its web crawler “Googlebot”. Bots access the head tag to determine how to treat the document.
Head tag elements
There are six elements to consider when designing the perfect head tag for SEO. In ... Continue Reading →
The title tag is the most important HTML tag on your web page for generating traffic. The title tag is a component of meta data and should be located in the head section of your HTML code. It should contain keywords that best describe the content on the page, and be no longer than 70 characters in length.
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Update: In line with its mobile first philosophy Google has recently changed the way titles are displayed in its search results. Titles they are ...
Using headings correctly on your web page can drastically improve your website’s chances of ranking well in search engines. Headings are implemented in HTML as tags and range from H1 to H6.
The use of headings in a document is standard practice – even before the Internet was around. Structurally, headings are considered crucial because they break down the contents of a page into easily digestible portions. This aids a reader to better comprehend a document and therefore achieve a greater ... Continue Reading →
So you are planning on building a website to promote your business products and services. Regardless of whether you want to sell through your site, or simply provide information, you will need to understand SEO basics. SEO, or search engine optimization, is the term used when referring to where a website appears in search results like Google, Bing and Yahoo. To succeed with SEO basics one must be able to understand psychology of the average Internet user. You ... Continue Reading →