Google updates it’s ranking algorithm all the time. Just as an SEO provider optimises a website. Search engines are optimising their own products to grow by giving users the best experience. Each time an algorithm update is released there are a percentage of websites affected. Updates are usually made to address specific areas, and if your website is not aligned with the changes it will receive a penalty. This means lower rankings. This is why you need SEO maintenance – to maintain your ranking in search engine results pages (SERPs).
Once your website has been through an audit and on-page optimisation it should start to rank. This can take up to 90 days to flush completely through the Google index. But you can’t just set and forget. To maintain and grow your rankings it’s important to have in place a monthly SEO maintenance plan.
Just as a house devolves into a state of disrepair from neglect, a website can lose it’s shine unless properly maintained. As the Internet evolves new devices and functionality reshape the web. If your website is not compatible it ceases to remain relevant. Regular SEO maintenance will ensure your website remains on the cutting edge, and be presented as an “always relevant” source for web users.
We provide a monthly SEO plan to suit your website objectives – as well as your budget. Plans are priced according to to the size and competitive nature of your website in comparison with competitor sites. We will always do our best to give you great value, along with ROI you can measure.
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You can’t just set and forget SEO. There is more competition than ever before for that coveted page one spot on Google. SEO maintenance mitigates the risk of losing your position to competitors.
What SEO maintenance does
By definition, SEO maintenance is the on-going process of improving your rankings and building your site traffic. This can be achieved in a number of ways, but the most important is the ensure accurate reporting is in place. We ensure an effective mechanism is set up for statistical reporting is set up. This is useful for understanding fluctuations in ranking (both good and bad).
By accessing these insights web pages can be tweaked to improve individual SERP rankings. When you add up the sum total of pages, and the improvements that can be achieved, with these insights your traffic can grow exponentially.