The SEO community is scrambling after Google confirmed it’s release of the long awaited ‘bad links’ update – Penguin 4.0. Since the beginning of September many website rankings have crashed.
Overnight, some websites descended from page one for search terms to (in some cases) down around page 50. The impact of this will force some operators out of business – including quite a number of shonky SEO providers. It’s that serious!
So what is it and how could you be affected?
Penguin 4.0 origins
The ...Continue Reading →