Ranking factors

Penguin 4.0 website backlinks penalty

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The SEO community is scrambling after Google confirmed it’s release of the long awaited ‘bad links’ update – Penguin 4.0. Since the beginning of September many website rankings have crashed.

Overnight, some websites descended from page one for search terms to (in some cases) down around page 50. The impact of this will force some operators out of business – including quite a number of shonky SEO providers. It’s that serious!

So what is it and how could you be affected?

Penguin 4.0 origins

The ...

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Publish or perish – oops I lost my ranking!

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My last blog post on this site was way back on 11 May 2015 (it’s now 2 Sep). The thing is I’ve been busy working with clients, too busy to work on my own site. So I thought it was time to give this blog some much needed TLC. As part of general maintenance I went into Google Console and truth was looking straight back at me – publish or perish!

Because I hadn’t added anything to this blog for four months ...

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Google sends mobility warning to Webmasters

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Make your website mobile friendly or suffer the consequences. That’s the latest signal from Google as rumour circulates within the SEO community of an impending algorithm update to tackle website mobility issues.

In mid January 2015 it was reported that Google had commenced sending mobility warnings to Web masters. We in the SEO community believe this is a shot across the bow for the Google war on non-responsive, or mobile unfriendly websites.

What is mobility?

Mobility, as it relates to websites, refers to whether ...

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User Experience a key SEO ranking factor in 2015

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Website owners take note. User Experience (or UX) will be one of THE key ranking factor throughout 2015. So what is it and why should we worry about it? To understand what user experience is we first need to know what it’s not.

The best way to do this is to talk about “bounce rate”. Bounce rate is the percentage of users who visit your website but don’t proceed past the landing page. This tells us that the user hasn’t found the information to engage ...

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