Online advertising is a major portion of the online marketing mix, but if not done correctly can also be the most expensive in terms of return on investment. We incorporate targeted performance based display banners, AdWords and Facebook ad campaigns to extend reach and maximise effectiveness of your marketing budget.
All online advertising campaigns include targeted SEO activity so that you dominate the search rankings.
As the Internet reaches higher levels of maturity new opportunities find their way to the surface. In the beginning of online advertising there was the humble (or not so humble) banner, then Google started playing around with how it could make money out of Search – then AdWords were born. Then Facebook came onto the scene and is making an absolute killing. And don’t forget classifieds, auctions affiliate programs – to name a few.
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Online advertising services
We’ve worked in online advertising for companies ranging for (probably the largest) global media giants to those servicing regional Australian centres. We know what we are doing, and can tailor online advertising strategy that meets and exceeds your business objectives.
Banner display advertising
Banner display advertising has come a long way. Today, programmatic buying and re-targeting enables the advertiser to control the the messages it serves to INDIVIDUAL users after the initial interaction. Let’s say a user clicks on a banner displaying a shiny new car. After a few days another banner can be served that describes the closest car dealer. Then a car finance message, etc.
We can produce creative banners that get results – for now and the long term.
Search advertising has grown massively in recent times. Much like SEO relevant search ads appear in the search results generated by a user query. The difference being with advertising you pay per click. Search ads are clearly marked on the page and can feature in the top thee links on the search result page. We support campaigns through both Google and Bing.
Allow us to produce and manage your next search advertising campaign. Our aim is to produce fantastic results for your business.
Wondering was Facebook does with all that information they have about you? A lot more than you and I both know I suspect. But one way Facebook monetises your data is by serving targeted advertising based on your interests and demographic profile. Want to reach 18-25 males is postcode 2000? that’s essentially how it works.
Talk to us about your next online advertising campaign by using the form on this page.