We create and distribute valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. We do this through the practice of content marketing.
Content marketing strategy
We align content marketing strategy with your ultimate objective. That almost always translate to a user making a purchase. So how do you get your product and/or service in front of the consumer before they even realise they want what you’ve got? We can provide you with a content marketing services that does precisely that.
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Creating personas of your target audience will give you a better understanding of who your customers are. You can create a series of different personas , basing each on common characteristics, needs or problems. Developing your personas is a fundamental piece of your marketing strategy, and the first step towards building an effective content marketing strategy for your business.
Mapping out the life cycle
As your customers get older their needs change. Mapping out the life cycle of your customers enable you to target relevant content at each stage. This will ultimately take the form of a content road map, and ideal reference when targeting consumers.
Content can come in many forms. We produce written word, audio, video content depending upon the requirement. We make recommendations based on which format produces the desired result.
SEO also needs to be spot on – and we’re the experts here. We target search terms based on the need of the consumer. We understand what’s going through the mind of potential customers when they are sitting at their computer (desktop, tablet or mobile), and more or less predict with confidence the words they will enter into a search.
Content marketing for SEO
Content is truly King when it comes to SEO. The more quality content your website has, the better your chances of ranking in SERPs. You will see a definite improvement when you upload content. Many website owners understand this but don’t follow through. This is largely because they believe the job is done. But as they eventually find out, to maintain ranking then regular content additions are required.
Don’t get left behind. Get your content strategy sorted out now so you won’t have to play catch-up further down the track. Get it right the first time.
Use the form on this page to find out how we can help with your content marketing strategy.