The SEO community is scrambling after Google confirmed it’s release of the long awaited ‘bad links’ update – Penguin 4.0. Since the beginning of September many website rankings have crashed.
Overnight, some websites descended from page one for search terms to (in some cases) down around page 50. The impact of this will force some operators out of business – including quite a number of shonky SEO providers. It’s that serious!
So what is it and how could you be affected?
Penguin 4.0 origins
The ... Continue Reading →
A quick cars for sale search in Google reveals car dealers have a lot to do if they want to rank in organic results. Aggregators seem to have the SEO game locked up, but can it be turned around?
According to Google AdWords the number of specific car buying search terms range from 200 – 450,000 per month, with cost per clicks ranging from $0.25 – $20.00. Google search revenue for the automotive category is predominantly derived from dealers, and you ... Continue Reading →
Tonight the new Australian PM referenced the term Agile – twice. He then spoke about being Disruptive – in the sense of positive change. So what are these ideas and what do they have to do with SEO?
This is not a commentary of the events just unfolded, but one that attempts to give definition to terms born from digital that are fast becoming mainstream concepts you will hear a lot about.
What is Agile?
In digital project management Agile means getting the ... Continue Reading →
My last blog post on this site was way back on 11 May 2015 (it’s now 2 Sep). The thing is I’ve been busy working with clients, too busy to work on my own site. So I thought it was time to give this blog some much needed TLC. As part of general maintenance I went into Google Console and truth was looking straight back at me – publish or perish!
Because I hadn’t added anything to this blog for four months ... Continue Reading →
SEO is the most cost-effective way to get web traffic to your site. If your website is good enough to be on the first page of Google, you will get traffic. But it only covers half the job. SEO lead generation is all about converting users to leads and customers. This post will clarify how to generate business from your website, and is something business owners need to understand.
Total cost per lead (CPL) can vary dramatically based on the industry type. But ... Continue Reading →
The furniture removal industry is a very competitive trades and service category. Business owners are seeing a huge value in having a multiple domain strategy to dominate page one of search results. This means, by securing page one ranking for each of website domain more users will be exposed to a single businesses services – on multiple sites. So let’s take a closer look at furniture removal SEO…
Furniture removal SEO terms
A quick look at Google AdWords shows us the level ... Continue Reading →
Make your website mobile friendly or suffer the consequences. That’s the latest signal from Google as rumour circulates within the SEO community of an impending algorithm update to tackle website mobility issues.
In mid January 2015 it was reported that Google had commenced sending mobility warnings to Web masters. We in the SEO community believe this is a shot across the bow for the Google war on non-responsive, or mobile unfriendly websites.
What is mobility?
Mobility, as it relates to websites, refers to whether ... Continue Reading →
Website owners take note. User Experience (or UX) will be one of THE key ranking factor throughout 2015. So what is it and why should we worry about it? To understand what user experience is we first need to know what it’s not.
The best way to do this is to talk about “bounce rate”. Bounce rate is the percentage of users who visit your website but don’t proceed past the landing page. This tells us that the user hasn’t found the information to engage ... Continue Reading →
You’ve done everything you can to make your site rank but nothing is happening. You ask yourself why. What are the most common SEO mistakes, and how do you fix them?
Too often I get clients asking me what’s wrong with their website. There’s a sense of paranoia around SEO. People think Google is out to get them because they don’t spend money on AdWords. Then they buy search terms only to find out it makes no difference to their rankings. I ... Continue Reading →
The head tag is the first tag located at the top of an document. It contains website data designed to signal search engines and communicates how the page should be dealt with.
Search engines use web crawlers, also known and spiders and bots, to index the world wide web. Google calls its web crawler “Googlebot”. Bots access the head tag to determine how to treat the document.
Head tag elements
There are six elements to consider when designing the perfect head tag for SEO. In ... Continue Reading →