SEO consultant Sydney · since 1997
SEO for Sydney businesses, by one senior consultant. Not a team of juniors.
I’m Michael Breen. I have worked in search and digital marketing since 1997 and run my own practice since 2008. SEO Sydney NSW is where I take on a small number of Sydney businesses that want their website to bring in customers, and want to deal with the person doing the work.
seo audit + 90-day roadmap
$1,500
Fixed price, ex GST. No retainer required.
What has changed in search
Slow sites lose rankings and customers
Google measures how fast your pages load and respond on real phones. Most Sydney small-business sites fail the test. Fixing it is usually the cheapest ranking gain available.
Google now answers with AI in Australia
AI Overviews and AI Mode have been live in Australia since 2025. They draw on the same signals as classic search: clear answers, real expertise, a fast site and accurate structured data.
Your Business Profile is your local front page
For local searches, the map listing is seen before your website. An unclaimed or neglected profile hands those customers to whoever is next on the list.
Why one consultant
What you get from me that an agency will not give you
I have worked in search since 1997, including publishing, finance, automotive and travel brands in Sydney and nationally. I also run two regional community directories with around 19,000 business listings between them, so I understand local search from the publisher side as well as the client side.
This is a deliberately small practice. That is the point.
Michael Breen
SEO consultant, working in search since 1997
- 01One person, start to finish.You talk to me, I do the work, I write the report. Nothing is handed to a junior or sent offshore.
- 02A cap of three retainer clients.I do not run a pipeline. If I am full, I will tell you and offer a waitlist, not take your money.
- 03Prices on the website.You can see what it costs before you call. Most Sydney agencies will not do that.
- 04No lock-in.Retainers have a three-month minimum, then month to month. You keep everything if we stop.
- 05Plain English.I have been explaining search to business owners for nearly thirty years. You will understand every recommendation.
Services
Three ways to work with me
SEO audit and 90‑day roadmap
Fixed price. Two weeks. A written report, a prioritised action list with effort estimates, and a 45-minute walkthrough.
Technical, content, local, competitors
Everything that decides whether Google can find, trust and rank your site.
Yours to act on
Do it yourself, hand it to your developer, or have me implement it.
$1,500 ex GST
No retainer required. About the audit
Small business and local SEO
For owner-run Sydney businesses that win work from their suburb, region or service area.
Google Business Profile
Set up or repaired, posts, Q&A, reviews.
Location and service pages
Pages that say where you work and what you do, in the words customers type.
$1,200 a month
Three-month minimum. About local SEO
Growth SEO for competitive terms
For businesses competing on Sydney-wide or national terms where content, authority and technical quality all have to be right.
Content plan and link earning
Pages worth ranking and the reasons for other sites to link to them.
Monthly report and call
Search traffic and enquiries, not just rankings.
$2,400 a month
Three-month minimum. About the retainer
Also available: SEO training for owners and in-house teams, half day or full day. See all pricing.
Process
How it works
Every engagement starts the same way, because you cannot fix what you have not measured.
- 01AuditI review your site, your competitors and your Search Console data, and give you a prioritised list with effort estimates.
- 02FixEither I implement the list, or your developer does with my notes. Most sites need four to six weeks here.
- 03BuildContent, local presence and links, with a monthly report that shows search traffic and enquiries.
Common questions
Before you call
Do I need to be in Sydney to work with you?
No. I am based in regional NSW and have worked with Sydney clients remotely for years. On-site days in Sydney can be arranged when they are useful, for example a kick-off or a training day.
How long until I see results?
Local terms usually move within 6 to 12 weeks. Competitive Sydney-wide terms take 4 to 9 months. I will tell you which bucket you are in during the audit, and I will tell you if I think SEO is the wrong spend for you.
Will you guarantee page one?
No, and nobody honest will. Google does not sell organic positions and neither do I. What I will do is show you the plan, the progress and the numbers every month.
What about AI search?
Google’s AI Overviews and AI Mode draw on the same signals as classic search: clear answers to specific questions, real expertise, a fast site and accurate structured data. Everything I do is built for both.
Who actually does the work?
I do. Copy, technical fixes, Business Profile work and reporting are all mine. If a job needs a developer on your platform, I brief and check their work.
Next step
Find out what is holding your site back
Start with the fixed-price audit. Two weeks, a prioritised roadmap, and a 45-minute walkthrough. Whether or not we work together afterwards, you will know exactly what to do.